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Glossary

Roaster

A roaster is the person who takes raw, green coffee seeds and transforms them in a specialized oven into the brown beans we are familiar with. This craft is somewhat like artisan baking, as the roaster carefully controls heat and time to bring out the absolute best qualities hidden inside the seed. In specialty coffee, their goal is never to heavily roast the beans to a dark color, but to gently heat them to highlight their natural tasting notes. Because of this careful approach, we are able to experience natural sweetness, bright fruitiness, or delicate floral aromas in our brewed cup. A skilled roaster acts much like a translator, making sure that the hard work the farmer put in at the plantation can be clearly tasted in your everyday coffee.