Light roast

Light roast is a way of roasting green coffee beans that preserves their most natural, fruity, and floral character. The beans spend less time in the roaster, which prevents smoky or chocolaty notes from dominating, allowing the terroir—the unique flavor of the place where the coffee grew—to shine. In the cup, this coffee is lighter, has a higher acidity reminiscent of fresh fruit, and often surprises with a tea-like color. For many people, it is the first time they realize that coffee is actually a fruit, not just a bitter morning pick-me-up. In the specialty coffee world, light roast profiles are most commonly used for pour-over methods, where coffee is brewed through a paper filter.