Cup of Excellence

The Cup of Excellence is the most prestigious annual competition for coffee farmers, which can be described as the Oscars of the specialty coffee world. International judges blindly taste thousands of samples from a specific country, searching for beans with the cleanest and most remarkable flavors. The winning coffees receive a special certification and go to a global auction, where roasteries bid on them at prices far above standard rates. This system ensures that the farmers who put immense effort into the careful cultivation and processing of the raw fruit receive direct compensation for their hard work. Seeing the competition's logo sticker on a bag means you are looking at one of the highest-rated coffees produced globally in that specific harvest year.