They open Specialty Atlas before they leave the house and decide where the coffee is worth it. Business is the panel on the other side of that decision — what is on your bar, your events, your check-in QR, your stamp, your recipes, and what actually happened after they walked in. It runs on the phone in your apron like an app, not like a shrunk-down dashboard.
Free to start · no credit card · cancel any time
Every part of Specialty Atlas that belongs to a café or roastery has a screen here — and the panel works out which one you should open next, instead of handing you a dashboard full of zeros.
Bottom navigation, sheets, thumb-sized actions. Add it to your home screen and it opens like an app — most owners never touch a laptop.
The panel spots what is missing or gone stale — a bar that has not changed in three weeks, an event ending tomorrow, a profile at 80% — and asks for one thing at a time.
A new account does not open on a row of noughts. You see what you already have, what publishing unlocks, and how close you are to it.
Swap the bar at 7am and everyone with the app sees it at 7am. No review queue, no waiting for us.
Profile views, check-ins, saves and ratings — next to what is normal for places like yours, so a number means something.
Run a group from one account, switch between venues, and keep each bar, event calendar and recipe list where it belongs.
Your profile, your bar, your events, your check-in QR, your recipes, your replies and your numbers — built for specialty, not for every restaurant on the corner.
You land on a map people open specifically to find specialty. Your brew methods, roasters, hours and room become the filters they search with.
Publish exactly what is pouring today. Guests filter by roaster, origin and process — and people who have been chasing that bean get told it is near them.
A code on the counter turns a visit into a stamp in someone's Coffee Passport, a rating you can read, and Coffee Miles for them. It is the cheapest reason to come back you will ever print.
A limited stamp drawn for your place, collectable only while your campaign runs. People go out of their way for stamps that expire — that is the whole point of a limited one.
Publish a cupping, a workshop or a launch. It reaches the map, nearby feeds, calendars and reminders in the right timezone — and the recurring ones you set up once.
Publish the recipe for the bean you are pouring — your grinder, your ratio, your timings. It shows up on the bean, in the app's recipe library, and on the open web.
Guests talk about your café in its own thread. You reply as the owner, with your name and badge, in the place the conversation actually happened.
Views, check-ins, saves, ratings and where people came from — with a benchmark, a comparison to the period before, and an honest line between what you see now and what a longer window would show.
A rating for every visit and the things people picked out — the coffee, the room, the service, the value — aggregated and anonymous, in the words they chose themselves.
Guests describe how they brew and what they like in Atlas Lab. Lab reads your beans against that in SCA flavour-wheel language and puts them in front of the right person — discovery through flavour, not through scroll.
Origin, varietal, process, roast level, altitude, flavour notes, certifications. Publish one at a time or import the lot from a CSV.
Every bean is scored against each person's taste profile. When it fits, they see why it fits — and they can tell you afterwards whether you were right.
See which cafés have you on the bar right now, approve the ones that add your beans themselves, and keep the whole distribution picture in one place.
How you source, who you buy from, what Direct Trade means for this particular lot — written for people who will actually read it.
Publish the way you brew it yourself. Your recipe shows up on the bean, in the library, and to everyone who follows you.
Followers are told when you add a bean or publish a recipe. It is a mailing list that does not need a mailing list.
Bean views, saves, ratings and how often your lots come up as a Lab match — over a window that grows with your plan.
The verification badge, your certifications, and what a Q Grader or an SCA-trained team on your side actually means — explained to guests and to cafés.
The same map, Atlas Lab and Coffee Passport your guests use to plan a visit — you run your side of them from Business. Nothing here needs explaining to someone who already drinks specialty.
Wondering what adding a venue to the map or running it actually looks like? Here are the practical answers before you create an account. Can't find what you need? Send us a note.
It is the panel where cafés and roasteries run everything they have inside the Specialty Atlas app: the public profile, beans on bar, events, the check-in QR and passport stamp, recipes, replies in Buzz, and the numbers behind all of it. You open it in a browser at specialtyatlas.com/b2b and you can add it to your phone's home screen — it is built to be used from behind the bar, not from a desk.
Create a free business account and submit the place you run. We review every profile before it becomes visible, so the map stays useful for people who drink specialty instead of filling up with generic listings.
Create a free account and find your venue in the Cafés or Roasteries section — you do it straight from your dashboard. We verify the claim, and once it is approved you manage the details, photos, events, beans on bar, recipes and promotional sections yourself.
We review most submissions within 1–2 business days.
No. A free account gets you a published venue, an event a month, your profile and a week of real analytics. Paid plans start with Lite for a single venue and go up from there: a longer analytics window, more events and photos, beans on bar, replies in Buzz, your own map stamp, and more venues on one account. Every limit is visible before you pay, and you can cancel whenever you like.
Yes — real numbers over a seven-day window, not a blurred preview with a padlock on it. What a paid plan adds is time and depth: a longer history, a comparison with the period before, where people came from, and who saved you.
Yes. Specialty Atlas is built for profiles that feel alive: gallery photos, a real café or roastery story, the beans currently on your bar, events and cuppings, your own recipes, and the details that help a guest decide whether your place fits their route. You get a toolkit for reaching new guests and talking to them in a way that sounds like your place, not like a directory entry.
Roasteries publish their full line-up with origin, process, flavour profile and the details that matter, plus their own official recipes. Drinkers see where each lot is on bar, Atlas Lab puts your beans in front of people whose taste they match, and followers hear about a new bean the day you add it. It is a path from the story of a coffee to the café pouring it to the person who will actually care about it.
No. Business runs in a browser. On a phone you can add it to your home screen and it behaves like an app — bottom navigation, sheets, full screen. The iOS and Android app is the one your guests install.
Creating the account takes a couple of minutes. Claiming a venue that is already listed takes a few more. After that, what people see is yours to run.
Already have an account? Log in
Looking for the app your guests use? Specialty Atlas is on iOS and Android.